About

Hi, I'm Chelsy.

I’m a seasoned social media strategist with a track record across B2B and DTC brands—some flashy, some more low-key. I cut my teeth in the agency world, crafting social strategies and building content pipelines for names like Jose Cuervo, Delta Faucet, Alamo Rent-A-Car, Royal Canin, and Cabo Wabo. A high school bowling captain turned roller derby retiree, I’m all about teamwork. If you’ve got an open slot on your roster, I’d love to fill it.

♥️ My Core Values

Stay Curious.
I believe curiosity is the key to cracking the best briefs, spotting bubbling trends before they burst, and understanding the heartbeat of the team.

Eye on the Prize.
Goals are my guiding star. I stay focused on brand integrity, avoiding the lure of fleeting likes in favor of long-term success. I know my KPIs and ensure every social move contributes to achieving them.

Be Iterative.
Perfection is a journey, not a destination. I bring my team into the process early, embrace feedback, and constantly seek ways to improve. The digital landscape is ever-changing, and I thrive on that dynamic.

Lead with Heart.
Creating a supportive environment where people feel safe to ask for help is essential to me. I mentor with empathy, set clear expectations, and keep everyone, including myself, accountable.

💼 Experience

Brighton Agency
2023-Present | Senior Social Strategist
Clients: ORIJEN Pet Food, Royal Canin, Eukanuba, Golden Harvest Seeds, Pampers Professional, American Vanguard
WITHIN.co
2021-Present | Senior Creative Strategist
Clients: Jose Cuervo
HLK
2019-2021 | Senior Social Media Manager
Clients: Bayer Crop Science, Bayer Environmental Sciences, Cobb-Vantress, Ameren, Centene Corporation (Medicaid, Medicare), Winchester Ammunition
Manifest
2018-2019 | Senior Engagement Manager
2017-2018 | Engagement Manager
Clients: Delta Faucet, Peerless Faucet, Alamo Rent-A-Car
Coolfire Studios
2018-2023 | Freelance, Ad hoc Projects
2016-2017 | Social Media Manager
Clients: Cepia Toys
KnowledgeLake
2015-2016 | Marketing Copywriter
Fusion Marketing (now 160over90)
2014-2015 | Jr. Copywriter
Clients: Goose Island, Blue Point Brewing Co., Budweiser, Cabo Wabo Tequila, Cabo Diablo, American Honey

TeeTurtle
2014 | Social Media Manager
DealPigg
2012-2013 | Copywriter
Internships at Scorch Agency, Mastermind Vodka, Think Tank PR & Marketing

🏆 Awards & Recognitions

2024 Best of NAMA Award: First Place (Region 4)
- Project: GHX Field Sign Social Share Contest
- Category: Social Community Building and Engagement
2022 Best of NAMA Award: First Place (Region 2)
- Project: Climate Fieldview Influencer Program
- Category: Social Community Building and Engagement - Social Campaign
2021 Effie Awards: Bronze
- Agriculture, Industrial & Building: Channel Seed - More Advice, Less Advertising
2021 Content Marketing Awards: Finalist for Best Use of Twitter
- #XtendFlexFriday Twitter Takeover — Channel
2021 St. Louis American Advertising Awards: Gold
- Category: Integrated Campaigns: B2B Campaign - National
- Client: Bayer - Channel

"Chelsy is an expert at marrying data with strategic insights, which results in best-in-class recommendations across paid & organic social consistently for our clients."
Courtney Duchon, VP, Digital @ MSLGroup

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