INSIGHT
National Margarita Day is the moment for Cuervo lovers to raise a glass to their favorite cocktail.
BARRIER
The internet is flooded—every brand’s throwing deals, freebies, and parties. It’s noisy.
STRATEGY
Cut through the clutter by owning the moment with a bold, shareable celebration that screams Cuervo = National Margarita Day.
2022 gave us the perfect storm: National Margarita Day on 2/22/22 — and yes, it landed on Taco Tuesday.
So we did what only Cuervo could do:
We gave away 22,222 fresh limes to get fans ready to shake up the ultimate marg. Because no great margarita—or Taco Tuesday—is complete without them.
To sweeten the deal, each lime claim also entered fans for a chance to win a margarita lover’s dream trip to Tequila, Mexico, home of Cuervo itself.
By getting margarita essentials into hands early, we helped fans prep to celebrate—and positioned Cuervo at the heart of every clinked glass on National Margarita Day.
And the biggest surprise?
We pulled it all off in under a month—from first ask to first limes in-hand.
Results:
158 PR placements
32K+ sweepstakes entries – limes were hot
82K organic social impressions
24 pieces of organic social content posted
571 total shares – a 4x lift in organic sharing
Cuervo dominated the NMD conversation on 2/22/22
→ 6,000%+ more chatter than typical NMD content
Early launch paid off:
→ Social mentions peaked between 2/17–2/19
→ Cuervo stayed top-of-mind as fans planned their NMD toasts
356% MoM follower growth – fans didn’t just sip, they stuck around