Alamo

As the lead social writer and strategist, I worked with Alamo to turn their social presence into something that felt real, relatable, and actually fun to follow. I blended creative writing with smart platform strategy to help the brand connect with travelers, spark curiosity, and drive more traffic to The Scenic Route, their content hub. It was all about making the brand feel like a go-to road trip companion—and making sure the content performed just as well as it sounded.

Voice & Messaging

Refined Alamo’s tone of voice on social—approachable, upbeat, and curious—positioning the brand as a go-to travel companion.
Wrote all social copy to feel warm, informative, and shareable, sparking conversations around travel tips, destinations, and road trip inspiration.

Strategic Execution

Designed and led a multi-platform content strategy to drive engagement and traffic to The Scenic Route, Alamo’s editorial hub.
Co-led content planning cycles—from ideation to pitch to execution—aligning creative with business goals across trimesters.
Leveraged A/B testing and emerging platform tools to refine tactics and unlock new engagement opportunities.
Made data-backed recommendations on format and placement (Stories, Reels, in-feed) to maximize reach and performance.
Identified smart hashtag strategies, including real-time cultural moments and hashtag holidays, to boost discoverability.

"We’re very happy with the evolution of our social approach since
Chelsy has joined the team. We love how she pushes us and knows our business."
Client, Alamo Rent A Car

Nestled in Banff National Park within the Canadian Rockies, Lake Louise looks like a scene from a vintage postcard. The lake is one of the top-visited in the world, with millions of travelers stopping by annually to take in the majestic views from the lakeside. During the summer months, the best way to admire the view of rugged peaks is to rent a canoe and paddle across Louise’s glacier-fed turquoise-tinted water. Savor the view for yourself and avoid the crowds by arriving before 9 a.m. or after 7 p.m.

Dreaming of taking an out-of-this-world vacation? Celebrate #WorldUFODay by planning a trip to Joshua Tree, Grand Canyon or Great Basin national parks. With little to no light pollution, these parks are perfect for stargazing ... and spotting saucers! 🛸 .

At 277 miles long, 18 miles wide and a mile deep, the Grand Canyon has left millions of amazed visitors speechless. For the best shot at gawking in quiet serenity, head to the North Rim, which has thinner crowds and is open from mid-May to mid-October, with "dawn to dusk" access until November 30, or until snow closes Highway 67. Don’t miss the 0.7-mile paved trail to Bright Angel Point, which offers stunning panoramas for hikers of all skill levels. The air is thinner at this high altitude, so bring plenty of water, take your time and enjoy the view.

The Maroon Bells are reportedly the top-photographed mountains in North America, and it’s easy to see why. On virtually any day, you will find the twin peaks standing tall, surrounded by wildflowers and pristine forest, while their 14,000-foot reflections glisten in Maroon Lake below. The view truly feels like it is straight from a painting. The reddish-brown hue of the mountains originates from the mudstone that makes up its terrain, unlike the limestone and granite that formed many of the mountains in the Rockies. The Bells are limited to cars from 8 a.m. to 5 p.m. during peak months and for much of the winter. For the easiest access, take the shuttle bus that runs from Aspen to the hiking grounds.

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