The Challenge:
Royal Canin wanted to make a splash at the 2023 AKC National Championship—and not just in the ring. With thousands of dogs competing and tens of thousands watching, the brand needed bold, real-time social coverage that matched the scale of the event.

The Move:
I hit the show floor in Orlando with Royal Canin’s brand manager to capture the action as it happened. We focused on a “LoFi” video-first strategy—raw, unfiltered, and built for speed. This scrappy content style consistently beats polished Reels by 30%+, and it helped us reach far beyond the event’s in-person crowd to connect with everyday dog lovers.

The Result:
The coverage shattered expectations, delivering Royal Canin’s highest-performing posts in over two years. It was a first for the brand, and a clear signal of what’s possible when strategy meets spontaneity.

My Role:
🎯 Lead Social Strategist
🎥 On-Site Videographer + Editor
✏️ Social Writer